City Guide

How to Choose a Financial Advisor in RICHMOND, VA

A data-driven guide based on 555 registered advisors in RICHMOND
01

Local Market Overview

There are 555 registered financial advisors in RICHMOND, Virginia. Approximately 94% report fee-based compensation, while 18% include commission-based compensation. The average firm serving RICHMOND manages $6.9B in assets.

Registered Advisors
555
In RICHMOND, VA
Avg Firm AUM
$6.9B
Assets under management
Top Credential
Community Profile

RICHMOND has a population of 227,171 with a median household income of $59,606. The median age is 34.5.

Advisor density: 24.4 per 10K residents
Median income: $59,606
Compensation Types Reported
Percentage of AUM
94% of advisors · 523 total
Subscription fees
65% of advisors · 358 total
Performance-based fees
43% of advisors · 238 total
Hourly charges
37% of advisors · 206 total
Commissions
18% of advisors · 99 total
Other: 12B-1 FEES AND/OR SHAREHOLDER SERVICING FEES
16% of advisors · 91 total
02

What to Look For

Check their credentials
The CFP (Certified Financial Planner) is the gold standard for comprehensive financial planning. A CFA (Chartered Financial Analyst) signals deep investment expertise, while a ChFC (Chartered Financial Consultant) covers insurance and estate planning.
Understand fee structures
Fee-only advisors charge only for their advice (hourly, flat fee, or % of AUM). Fee-based advisors may also earn commissions on products they sell. Commission-only advisors earn money from product sales. Fee-only is generally considered the least conflicted model. See Virginia fee analysis →
Verify their registration
Every legitimate advisor should be registered with the SEC or their state. Check FINRA BrokerCheck for disciplinary history, disclosures, and registration status. All advisors on AdvisorOS are sourced from official SEC/FINRA registration data.
Ask about account minimums
Some advisors require $250,000 or more to open an account. Others work with any portfolio size. Ask upfront to avoid wasting time on advisors who aren't a fit.
Review their Form CRS
The Form CRS (Client Relationship Summary) is a 2-page document every advisor must provide. It explains services, fees, conflicts of interest, and disciplinary history in plain language. Ask for it before your first meeting.
03

Browse Advisors in RICHMOND

555 advisors in RICHMOND, VA

Search the full directory of registered financial advisors in RICHMOND. Compare credentials, specialties, and firm details — all based on SEC and FINRA public data.

04

Frequently Asked Questions

How many financial advisors are in RICHMOND, VA?
There are 555 registered financial advisors in RICHMOND, Virginia, according to SEC and FINRA registration data.
What credentials should a financial advisor in RICHMOND have?
Look for CFP (Certified Financial Planner) for comprehensive planning, CFA for investment management, or ChFC for insurance and estate planning.
Are financial advisors in RICHMOND required to be fiduciaries?
Registered Investment Advisors (RIAs) have a fiduciary duty to act in your best interest. Broker-dealers follow a suitability standard. Always ask your advisor about their fiduciary status and get it in writing.
What do financial advisors in RICHMOND charge?
Fees vary widely. Fee-only advisors typically charge 0.5%–1.5% of assets under management, $150–$400/hour, or flat fees of $1,000–$7,500+ per plan. Commission-based advisors may not charge fees directly but earn commissions on products.
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