City Guide

How to Choose a Financial Advisor in ST. LOUIS, MO

A data-driven guide based on 594 registered advisors in ST. LOUIS
01

Local Market Overview

There are 594 registered financial advisors in ST. LOUIS, Missouri. Approximately 87% report fee-based compensation, while 12% include commission-based compensation. The average firm serving ST. LOUIS manages $112.7B in assets.

Registered Advisors
594
In ST. LOUIS, MO
Avg Firm AUM
$112.7B
Assets under management
Top Credential
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Community Profile

ST. LOUIS has a population of 298,018 with a median household income of $52,941. The median age is 36.5.

Advisor density: 19.9 per 10K residents
Median income: $52,941
Compensation Types Reported
Percentage of AUM
87% of advisors · 515 total
Subscription fees
59% of advisors · 352 total
Hourly charges
28% of advisors · 167 total
Performance-based fees
18% of advisors · 107 total
Commissions
12% of advisors · 72 total
Other: OTHER APPROPRIATE MEASURE OF PROGRAM SIZE
6% of advisors · 35 total
02

What to Look For

Check their credentials
The CFP (Certified Financial Planner) is the gold standard for comprehensive financial planning. A CFA (Chartered Financial Analyst) signals deep investment expertise, while a ChFC (Chartered Financial Consultant) covers insurance and estate planning.
Understand fee structures
Fee-only advisors charge only for their advice (hourly, flat fee, or % of AUM). Fee-based advisors may also earn commissions on products they sell. Commission-only advisors earn money from product sales. Fee-only is generally considered the least conflicted model. See Missouri fee analysis →
Verify their registration
Every legitimate advisor should be registered with the SEC or their state. Check FINRA BrokerCheck for disciplinary history, disclosures, and registration status. All advisors on AdvisorOS are sourced from official SEC/FINRA registration data.
Ask about account minimums
Some advisors require $250,000 or more to open an account. Others work with any portfolio size. Ask upfront to avoid wasting time on advisors who aren't a fit.
Review their Form CRS
The Form CRS (Client Relationship Summary) is a 2-page document every advisor must provide. It explains services, fees, conflicts of interest, and disciplinary history in plain language. Ask for it before your first meeting.
03

Browse Advisors in ST. LOUIS

594 advisors in ST. LOUIS, MO

Search the full directory of registered financial advisors in ST. LOUIS. Compare credentials, specialties, and firm details — all based on SEC and FINRA public data.

Browse ST. LOUIS AdvisorsAll Cities in Missouri
04

Frequently Asked Questions

How many financial advisors are in ST. LOUIS, MO?
There are 594 registered financial advisors in ST. LOUIS, Missouri, according to SEC and FINRA registration data.
What credentials should a financial advisor in ST. LOUIS have?
Look for CFP (Certified Financial Planner) for comprehensive planning, CFA for investment management, or ChFC for insurance and estate planning.
Are financial advisors in ST. LOUIS required to be fiduciaries?
Registered Investment Advisors (RIAs) have a fiduciary duty to act in your best interest. Broker-dealers follow a suitability standard. Always ask your advisor about their fiduciary status and get it in writing.
What do financial advisors in ST. LOUIS charge?
Fees vary widely. Fee-only advisors typically charge 0.5%–1.5% of assets under management, $150–$400/hour, or flat fees of $1,000–$7,500+ per plan. Commission-based advisors may not charge fees directly but earn commissions on products.
Guides for Nearby Cities
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Browse ST. LOUIS Advisors by Specialty
Investment ManagementRetirement PlanningWealth ManagementFinancial PlanningFee-Only AdvisoryFinancial Education
More Research
What Do Financial Advisors Cost in Missouri? →National Fee Analysis →