How to Choose a Financial Advisor in WAUKESHA, WI

A data-driven guide based on 77 registered advisors in WAUKESHA

Local Market Overview

There are 77 registered financial advisors in WAUKESHA, Wisconsin. Approximately 100% report fee-based compensation, while 6% include commission-based compensation. The average firm serving WAUKESHA manages $3.0B in assets.

Registered Advisors

In WAUKESHA, WI

Avg Firm AUM

$3.0B

Assets under management

Top Credential

—

Community Profile

WAUKESHA has a population of 70,945 with a median household income of $77,558. The median age is 36.1.

Advisor density: 10.9 per 10K residents

Median income: $77,558

Compensation Types Reported

Percentage of AUM

100% of advisors · 77 total

Subscription fees

78% of advisors · 60 total

Performance-based fees

36% of advisors · 28 total

Hourly charges

35% of advisors · 27 total

Commissions

6% of advisors · 5 total

Other: FINANCIAL PLANNING

5% of advisors · 4 total

What to Look For

Check their credentials

The CFP (Certified Financial Planner) is the gold standard for comprehensive financial planning. A CFA (Chartered Financial Analyst) signals deep investment expertise, while a ChFC (Chartered Financial Consultant) covers insurance and estate planning.

Understand fee structures

Fee-only advisors charge only for their advice (hourly, flat fee, or % of AUM). Fee-based advisors may also earn commissions on products they sell. Commission-only advisors earn money from product sales. Fee-only is generally considered the least conflicted model. See Wisconsin fee analysis →

Verify their registration

Every legitimate advisor should be registered with the SEC or their state. Check FINRA BrokerCheck for disciplinary history, disclosures, and registration status. All advisors on AdvisorOS are sourced from official SEC/FINRA registration data.

Ask about account minimums

Some advisors require $250,000 or more to open an account. Others work with any portfolio size. Ask upfront to avoid wasting time on advisors who aren't a fit.

Review their Form CRS

The Form CRS (Client Relationship Summary) is a 2-page document every advisor must provide. It explains services, fees, conflicts of interest, and disciplinary history in plain language. Ask for it before your first meeting.

Browse Advisors in WAUKESHA

77 advisors in WAUKESHA, WI

Search the full directory of registered financial advisors in WAUKESHA. Compare credentials, specialties, and firm details — all based on SEC and FINRA public data.

Browse WAUKESHA Advisors All Cities in Wisconsin

Frequently Asked Questions

How many financial advisors are in WAUKESHA, WI?

There are 77 registered financial advisors in WAUKESHA, Wisconsin, according to SEC and FINRA registration data.

What credentials should a financial advisor in WAUKESHA have?

Look for CFP (Certified Financial Planner) for comprehensive planning, CFA for investment management, or ChFC for insurance and estate planning.

Are financial advisors in WAUKESHA required to be fiduciaries?

Registered Investment Advisors (RIAs) have a fiduciary duty to act in your best interest. Broker-dealers follow a suitability standard. Always ask your advisor about their fiduciary status and get it in writing.

What do financial advisors in WAUKESHA charge?

Fees vary widely. Fee-only advisors typically charge 0.5%–1.5% of assets under management, $150–$400/hour, or flat fees of $1,000–$7,500+ per plan. Commission-based advisors may not charge fees directly but earn commissions on products.

Guides for Nearby Cities

MILWAUKEE Guide (515)MADISON Guide (242)GREEN BAY Guide (92)APPLETON Guide (83)BROOKFIELD Guide (68)MEQUON Guide (42)WAUSAU Guide (30)MIDDLETON Guide (29)NEENAH Guide (25)STEVENS POINT Guide (17)

Browse WAUKESHA Advisors by Specialty

Investment Management Retirement Planning Wealth Management Financial Planning Fee-Only Advisory Financial Education

More Research

What Do Financial Advisors Cost in Wisconsin? →National Fee Analysis →