City Guide

How to Choose a Financial Advisor in SALT LAKE CITY, UT

A data-driven guide based on 358 registered advisors in SALT LAKE CITY
01

Local Market Overview

There are 358 registered financial advisors in SALT LAKE CITY, Utah. Approximately 86% report fee-based compensation, while 1% include commission-based compensation. The average firm serving SALT LAKE CITY manages $2.5B in assets.

Registered Advisors
358
In SALT LAKE CITY, UT
Avg Firm AUM
$2.5B
Assets under management
Top Credential
—
Compensation Types Reported
Percentage of AUM
86% of advisors · 309 total
Performance-based fees
38% of advisors · 135 total
Subscription fees
37% of advisors · 132 total
Hourly charges
22% of advisors · 77 total
Other: SHARE IN ETF PROFITS AFTER EXPENSES
2% of advisors · 7 total
Other: OTHER FEES RECEIVED FROM PORTFOLIO COMPANIES
2% of advisors · 6 total
02

What to Look For

Check their credentials
The CFP (Certified Financial Planner) is the gold standard for comprehensive financial planning. A CFA (Chartered Financial Analyst) signals deep investment expertise, while a ChFC (Chartered Financial Consultant) covers insurance and estate planning.
Understand fee structures
Fee-only advisors charge only for their advice (hourly, flat fee, or % of AUM). Fee-based advisors may also earn commissions on products they sell. Commission-only advisors earn money from product sales. Fee-only is generally considered the least conflicted model. See Utah fee analysis →
Verify their registration
Every legitimate advisor should be registered with the SEC or their state. Check FINRA BrokerCheck for disciplinary history, disclosures, and registration status. All advisors on AdvisorOS are sourced from official SEC/FINRA registration data.
Ask about account minimums
Some advisors require $250,000 or more to open an account. Others work with any portfolio size. Ask upfront to avoid wasting time on advisors who aren't a fit.
Review their Form CRS
The Form CRS (Client Relationship Summary) is a 2-page document every advisor must provide. It explains services, fees, conflicts of interest, and disciplinary history in plain language. Ask for it before your first meeting.
03

Browse Advisors in SALT LAKE CITY

358 advisors in SALT LAKE CITY, UT

Search the full directory of registered financial advisors in SALT LAKE CITY. Compare credentials, specialties, and firm details — all based on SEC and FINRA public data.

Browse SALT LAKE CITY AdvisorsAll Cities in Utah
04

Frequently Asked Questions

How many financial advisors are in SALT LAKE CITY, UT?
There are 358 registered financial advisors in SALT LAKE CITY, Utah, according to SEC and FINRA registration data.
What credentials should a financial advisor in SALT LAKE CITY have?
Look for CFP (Certified Financial Planner) for comprehensive planning, CFA for investment management, or ChFC for insurance and estate planning.
Are financial advisors in SALT LAKE CITY required to be fiduciaries?
Registered Investment Advisors (RIAs) have a fiduciary duty to act in your best interest. Broker-dealers follow a suitability standard. Always ask your advisor about their fiduciary status and get it in writing.
What do financial advisors in SALT LAKE CITY charge?
Fees vary widely. Fee-only advisors typically charge 0.5%–1.5% of assets under management, $150–$400/hour, or flat fees of $1,000–$7,500+ per plan. Commission-based advisors may not charge fees directly but earn commissions on products.
Guides for Nearby Cities
LEHI Guide (82)PARK CITY Guide (60)DRAPER Guide (54)PROVO Guide (47)SANDY Guide (44)OREM Guide (38)HOLLADAY Guide (28)BOUNTIFUL Guide (26)SOUTH JORDAN Guide (25)LOGAN Guide (23)
Browse SALT LAKE CITY Advisors by Specialty
Investment ManagementRetirement PlanningWealth ManagementFinancial PlanningFee-Only AdvisoryFinancial Education
More Research
What Do Financial Advisors Cost in Utah? →National Fee Analysis →