City Guide

How to Choose a Financial Advisor in BEND, OR

A data-driven guide based on 47 registered advisors in BEND
01

Local Market Overview

There are 47 registered financial advisors in BEND, Oregon. Approximately 94% report fee-based compensation, while 9% include commission-based compensation. The average firm serving BEND manages $323M in assets.

Registered Advisors
47
In BEND, OR
Avg Firm AUM
$323M
Assets under management
Top Credential
Community Profile

BEND has a population of 99,442 with a median household income of $82,671. The median age is 39.5.

Advisor density: 4.7 per 10K residents
Median income: $82,671
Compensation Types Reported
Percentage of AUM
94% of advisors · 44 total
Hourly charges
51% of advisors · 24 total
Subscription fees
51% of advisors · 24 total
Performance-based fees
11% of advisors · 5 total
Commissions
9% of advisors · 4 total
Other: $100 ANNUAL SERVICE FEE
9% of advisors · 4 total
02

What to Look For

Check their credentials
The CFP (Certified Financial Planner) is the gold standard for comprehensive financial planning. A CFA (Chartered Financial Analyst) signals deep investment expertise, while a ChFC (Chartered Financial Consultant) covers insurance and estate planning.
Understand fee structures
Fee-only advisors charge only for their advice (hourly, flat fee, or % of AUM). Fee-based advisors may also earn commissions on products they sell. Commission-only advisors earn money from product sales. Fee-only is generally considered the least conflicted model. See Oregon fee analysis →
Verify their registration
Every legitimate advisor should be registered with the SEC or their state. Check FINRA BrokerCheck for disciplinary history, disclosures, and registration status. All advisors on AdvisorOS are sourced from official SEC/FINRA registration data.
Ask about account minimums
Some advisors require $250,000 or more to open an account. Others work with any portfolio size. Ask upfront to avoid wasting time on advisors who aren't a fit.
Review their Form CRS
The Form CRS (Client Relationship Summary) is a 2-page document every advisor must provide. It explains services, fees, conflicts of interest, and disciplinary history in plain language. Ask for it before your first meeting.
03

Browse Advisors in BEND

47 advisors in BEND, OR

Search the full directory of registered financial advisors in BEND. Compare credentials, specialties, and firm details — all based on SEC and FINRA public data.

04

Frequently Asked Questions

How many financial advisors are in BEND, OR?
There are 47 registered financial advisors in BEND, Oregon, according to SEC and FINRA registration data.
What credentials should a financial advisor in BEND have?
Look for CFP (Certified Financial Planner) for comprehensive planning, CFA for investment management, or ChFC for insurance and estate planning.
Are financial advisors in BEND required to be fiduciaries?
Registered Investment Advisors (RIAs) have a fiduciary duty to act in your best interest. Broker-dealers follow a suitability standard. Always ask your advisor about their fiduciary status and get it in writing.
What do financial advisors in BEND charge?
Fees vary widely. Fee-only advisors typically charge 0.5%–1.5% of assets under management, $150–$400/hour, or flat fees of $1,000–$7,500+ per plan. Commission-based advisors may not charge fees directly but earn commissions on products.
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