How to Choose a Financial Advisor in ROCHESTER, NY

A data-driven guide based on 219 registered advisors in ROCHESTER

Local Market Overview

There are 219 registered financial advisors in ROCHESTER, New York. Approximately 96% report fee-based compensation, while 10% include commission-based compensation. The average firm serving ROCHESTER manages $1.0B in assets.

Registered Advisors

219

In ROCHESTER, NY

Avg Firm AUM

$1.0B

Assets under management

Top Credential

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Community Profile

ROCHESTER has a population of 210,992 with a median household income of $44,156. The median age is 32.9.

Advisor density: 10.4 per 10K residents

Median income: $44,156

Compensation Types Reported

Percentage of AUM

96% of advisors · 211 total

Subscription fees

73% of advisors · 160 total

Hourly charges

55% of advisors · 120 total

Performance-based fees

11% of advisors · 23 total

Commissions

10% of advisors · 21 total

Other: ACQUISITION/DISPOSITION FEES AND MARKETING FEES

5% of advisors · 10 total

What to Look For

Check their credentials

The CFP (Certified Financial Planner) is the gold standard for comprehensive financial planning. A CFA (Chartered Financial Analyst) signals deep investment expertise, while a ChFC (Chartered Financial Consultant) covers insurance and estate planning.

Understand fee structures

Fee-only advisors charge only for their advice (hourly, flat fee, or % of AUM). Fee-based advisors may also earn commissions on products they sell. Commission-only advisors earn money from product sales. Fee-only is generally considered the least conflicted model. See New York fee analysis →

Verify their registration

Every legitimate advisor should be registered with the SEC or their state. Check FINRA BrokerCheck for disciplinary history, disclosures, and registration status. All advisors on AdvisorOS are sourced from official SEC/FINRA registration data.

Ask about account minimums

Some advisors require $250,000 or more to open an account. Others work with any portfolio size. Ask upfront to avoid wasting time on advisors who aren't a fit.

Review their Form CRS

The Form CRS (Client Relationship Summary) is a 2-page document every advisor must provide. It explains services, fees, conflicts of interest, and disciplinary history in plain language. Ask for it before your first meeting.

Browse Advisors in ROCHESTER

219 advisors in ROCHESTER, NY

Search the full directory of registered financial advisors in ROCHESTER. Compare credentials, specialties, and firm details — all based on SEC and FINRA public data.

Browse ROCHESTER Advisors All Cities in New York

Frequently Asked Questions

How many financial advisors are in ROCHESTER, NY?

There are 219 registered financial advisors in ROCHESTER, New York, according to SEC and FINRA registration data.

What credentials should a financial advisor in ROCHESTER have?

Look for CFP (Certified Financial Planner) for comprehensive planning, CFA for investment management, or ChFC for insurance and estate planning.

Are financial advisors in ROCHESTER required to be fiduciaries?

Registered Investment Advisors (RIAs) have a fiduciary duty to act in your best interest. Broker-dealers follow a suitability standard. Always ask your advisor about their fiduciary status and get it in writing.

What do financial advisors in ROCHESTER charge?

Fees vary widely. Fee-only advisors typically charge 0.5%–1.5% of assets under management, $150–$400/hour, or flat fees of $1,000–$7,500+ per plan. Commission-based advisors may not charge fees directly but earn commissions on products.

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Browse ROCHESTER Advisors by Specialty

Investment Management Retirement Planning Wealth Management Financial Planning Fee-Only Advisory Financial Education

More Research

What Do Financial Advisors Cost in New York? →National Fee Analysis →