How to Choose a Financial Advisor in RENO, NV

A data-driven guide based on 129 registered advisors in RENO

Local Market Overview

There are 129 registered financial advisors in RENO, Nevada. Approximately 79% report fee-based compensation, while 3% include commission-based compensation. The average firm serving RENO manages $948M in assets.

Registered Advisors

129

In RENO, NV

Avg Firm AUM

$948M

Assets under management

Top Credential

—

Community Profile

RENO has a population of 265,196 with a median household income of $73,073. The median age is 36.9.

Advisor density: 4.9 per 10K residents

Median income: $73,073

Compensation Types Reported

Percentage of AUM

79% of advisors · 102 total

Subscription fees

47% of advisors · 60 total

Hourly charges

43% of advisors · 55 total

Performance-based fees

21% of advisors · 27 total

Other: A PERCENTAGE OF ASSETS UNDER ADVISEMENT

5% of advisors · 6 total

Other: IMPLEMENTATION; PRO SVCS; REIMBURSEMENTS; RETAIL ADVICE SVCS SUB

3% of advisors · 4 total

What to Look For

Check their credentials

The CFP (Certified Financial Planner) is the gold standard for comprehensive financial planning. A CFA (Chartered Financial Analyst) signals deep investment expertise, while a ChFC (Chartered Financial Consultant) covers insurance and estate planning.

Understand fee structures

Fee-only advisors charge only for their advice (hourly, flat fee, or % of AUM). Fee-based advisors may also earn commissions on products they sell. Commission-only advisors earn money from product sales. Fee-only is generally considered the least conflicted model. See Nevada fee analysis →

Verify their registration

Every legitimate advisor should be registered with the SEC or their state. Check FINRA BrokerCheck for disciplinary history, disclosures, and registration status. All advisors on AdvisorOS are sourced from official SEC/FINRA registration data.

Ask about account minimums

Some advisors require $250,000 or more to open an account. Others work with any portfolio size. Ask upfront to avoid wasting time on advisors who aren't a fit.

Review their Form CRS

The Form CRS (Client Relationship Summary) is a 2-page document every advisor must provide. It explains services, fees, conflicts of interest, and disciplinary history in plain language. Ask for it before your first meeting.

Browse Advisors in RENO

129 advisors in RENO, NV

Search the full directory of registered financial advisors in RENO. Compare credentials, specialties, and firm details — all based on SEC and FINRA public data.

Browse RENO Advisors All Cities in Nevada

Frequently Asked Questions

How many financial advisors are in RENO, NV?

There are 129 registered financial advisors in RENO, Nevada, according to SEC and FINRA registration data.

What credentials should a financial advisor in RENO have?

Look for CFP (Certified Financial Planner) for comprehensive planning, CFA for investment management, or ChFC for insurance and estate planning.

Are financial advisors in RENO required to be fiduciaries?

Registered Investment Advisors (RIAs) have a fiduciary duty to act in your best interest. Broker-dealers follow a suitability standard. Always ask your advisor about their fiduciary status and get it in writing.

What do financial advisors in RENO charge?

Fees vary widely. Fee-only advisors typically charge 0.5%–1.5% of assets under management, $150–$400/hour, or flat fees of $1,000–$7,500+ per plan. Commission-based advisors may not charge fees directly but earn commissions on products.

Guides for Nearby Cities

LAS VEGAS Guide (195)HENDERSON Guide (31)INCLINE VILLAGE Guide (26)SPARKS Guide (7)CARSON CITY Guide (6)ELKO Guide (3)STATELINE Guide (3)GLENBROOK Guide (2)PAHRUMP Guide (2)MINDEN Guide (2)

Browse RENO Advisors by Specialty

Investment Management Retirement Planning Wealth Management Financial Planning Fee-Only Advisory Financial Education

More Research

What Do Financial Advisors Cost in Nevada? →National Fee Analysis →