City Guide

How to Choose a Financial Advisor in HOLLAND, MI

A data-driven guide based on 31 registered advisors in HOLLAND
01

Local Market Overview

There are 31 registered financial advisors in HOLLAND, Michigan. Approximately 94% report fee-based compensation, while 0% include commission-based compensation. The average firm serving HOLLAND manages $1.2B in assets.

Registered Advisors
31
In HOLLAND, MI
Avg Firm AUM
$1.2B
Assets under management
Top Credential
Community Profile

HOLLAND has a population of 34,186 with a median household income of $69,152. The median age is 33.1.

Advisor density: 9.1 per 10K residents
Median income: $69,152
Compensation Types Reported
Percentage of AUM
94% of advisors · 29 total
Subscription fees
77% of advisors · 24 total
Hourly charges
68% of advisors · 21 total
02

What to Look For

Check their credentials
The CFP (Certified Financial Planner) is the gold standard for comprehensive financial planning. A CFA (Chartered Financial Analyst) signals deep investment expertise, while a ChFC (Chartered Financial Consultant) covers insurance and estate planning.
Understand fee structures
Fee-only advisors charge only for their advice (hourly, flat fee, or % of AUM). Fee-based advisors may also earn commissions on products they sell. Commission-only advisors earn money from product sales. Fee-only is generally considered the least conflicted model. See Michigan fee analysis →
Verify their registration
Every legitimate advisor should be registered with the SEC or their state. Check FINRA BrokerCheck for disciplinary history, disclosures, and registration status. All advisors on AdvisorOS are sourced from official SEC/FINRA registration data.
Ask about account minimums
Some advisors require $250,000 or more to open an account. Others work with any portfolio size. Ask upfront to avoid wasting time on advisors who aren't a fit.
Review their Form CRS
The Form CRS (Client Relationship Summary) is a 2-page document every advisor must provide. It explains services, fees, conflicts of interest, and disciplinary history in plain language. Ask for it before your first meeting.
03

Browse Advisors in HOLLAND

31 advisors in HOLLAND, MI

Search the full directory of registered financial advisors in HOLLAND. Compare credentials, specialties, and firm details — all based on SEC and FINRA public data.

04

Frequently Asked Questions

How many financial advisors are in HOLLAND, MI?
There are 31 registered financial advisors in HOLLAND, Michigan, according to SEC and FINRA registration data.
What credentials should a financial advisor in HOLLAND have?
Look for CFP (Certified Financial Planner) for comprehensive planning, CFA for investment management, or ChFC for insurance and estate planning.
Are financial advisors in HOLLAND required to be fiduciaries?
Registered Investment Advisors (RIAs) have a fiduciary duty to act in your best interest. Broker-dealers follow a suitability standard. Always ask your advisor about their fiduciary status and get it in writing.
What do financial advisors in HOLLAND charge?
Fees vary widely. Fee-only advisors typically charge 0.5%–1.5% of assets under management, $150–$400/hour, or flat fees of $1,000–$7,500+ per plan. Commission-based advisors may not charge fees directly but earn commissions on products.
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