How to Choose a Financial Advisor in SUNNYVALE, CA

A data-driven guide based on 20 registered advisors in SUNNYVALE

Local Market Overview

There are 20 registered financial advisors in SUNNYVALE, California. Approximately 45% report fee-based compensation, while 0% include commission-based compensation. The average firm serving SUNNYVALE manages $232.1B in assets.

Registered Advisors

In SUNNYVALE, CA

Avg Firm AUM

$232.1B

Assets under management

Top Credential

—

Community Profile

SUNNYVALE has a population of 154,573 with a median household income of $174,506. The median age is 35.1.

Advisor density: 1.3 per 10K residents

Median income: $174,506

Compensation Types Reported

Percentage of AUM

45% of advisors · 9 total

Subscription fees

45% of advisors · 9 total

Fixed fees

35% of advisors · 7 total

Hourly charges

35% of advisors · 7 total

Other: SET-UP FEES & RELATED SVCS; REIMBURSEMENTS FOR PRINTED MATERIALS

30% of advisors · 6 total

What to Look For

Check their credentials

The CFP (Certified Financial Planner) is the gold standard for comprehensive financial planning. A CFA (Chartered Financial Analyst) signals deep investment expertise, while a ChFC (Chartered Financial Consultant) covers insurance and estate planning.

Understand fee structures

Fee-only advisors charge only for their advice (hourly, flat fee, or % of AUM). Fee-based advisors may also earn commissions on products they sell. Commission-only advisors earn money from product sales. Fee-only is generally considered the least conflicted model. See California fee analysis →

Verify their registration

Every legitimate advisor should be registered with the SEC or their state. Check FINRA BrokerCheck for disciplinary history, disclosures, and registration status. All advisors on AdvisorOS are sourced from official SEC/FINRA registration data.

Ask about account minimums

Some advisors require $250,000 or more to open an account. Others work with any portfolio size. Ask upfront to avoid wasting time on advisors who aren't a fit.

Review their Form CRS

The Form CRS (Client Relationship Summary) is a 2-page document every advisor must provide. It explains services, fees, conflicts of interest, and disciplinary history in plain language. Ask for it before your first meeting.

Browse Advisors in SUNNYVALE

20 advisors in SUNNYVALE, CA

Search the full directory of registered financial advisors in SUNNYVALE. Compare credentials, specialties, and firm details — all based on SEC and FINRA public data.

Browse SUNNYVALE Advisors All Cities in California

Frequently Asked Questions

How many financial advisors are in SUNNYVALE, CA?

There are 20 registered financial advisors in SUNNYVALE, California, according to SEC and FINRA registration data.

What credentials should a financial advisor in SUNNYVALE have?

Look for CFP (Certified Financial Planner) for comprehensive planning, CFA for investment management, or ChFC for insurance and estate planning.

Are financial advisors in SUNNYVALE required to be fiduciaries?

Registered Investment Advisors (RIAs) have a fiduciary duty to act in your best interest. Broker-dealers follow a suitability standard. Always ask your advisor about their fiduciary status and get it in writing.

What do financial advisors in SUNNYVALE charge?

Fees vary widely. Fee-only advisors typically charge 0.5%–1.5% of assets under management, $150–$400/hour, or flat fees of $1,000–$7,500+ per plan. Commission-based advisors may not charge fees directly but earn commissions on products.

Guides for Nearby Cities

SAN FRANCISCO Guide (3797)LOS ANGELES Guide (2042)MENLO PARK Guide (796)SAN DIEGO Guide (729)PALO ALTO Guide (715)NEWPORT BEACH Guide (631)SANTA MONICA Guide (478)IRVINE Guide (455)SAN MATEO Guide (339)LA JOLLA Guide (257)

Browse SUNNYVALE Advisors by Specialty

Investment Management Retirement Planning Wealth Management Financial Planning Fee-Only Advisory Financial Education

More Research

What Do Financial Advisors Cost in California? →National Fee Analysis →